IMPRESS is a full-scale public relations firm dedicated to telling your story, advancing your issue and impacting your bottom line.
IMPRESS works with you to define your communications goals, identify your target audiences, develop your messages and identify strategies and tactics for delivering your messages. As journalists, we know how to help you effectively promote information through the news media. We provide counsel, strategy and tactical implementation to our clients in the following communications disciplines:
Building a rapport with the media is just as important as building one with the public. As career journalists working in broadcast and print media, we understand the media process, the secrets to hitting deadlines, the buzz words that grab attention from reporters. Through our professional relationships, IMPRESS helps you reach the news decision-makers with the material they want -- NEWS. The return on your investment comes from valuable earned media exposure.
Media Tours & Product Launches
Whether you are launching a product, a company division or an image campaign, earned media coverage carries unique credibility. IMPRESS helps you reach that valuable exposure by coordinating regional or national media tours. When your message calls for a press conference, our support ranges from location planning and news releases, to complete hosting or on-site assistance.
Press Release & Press Kits
We produce press releases, fact sheets, company information, blogs, newsletters and other materials to provide media and consumers with key information. We also design and provide press kits and marketing materials. And we are positioned to ensure your press material goes beyond a simple email and actually reaches people at the decision-making level of media organizations.
From talking points to television scripts, we're proud that writing has earned IMPRESS some of journalism's highest honors. You only get one chance to make a first impression. IMPRESS has the training, skill and experience to make your print materials and spoken messages clear and effective. We research and identify your core message and target audience then we craft written material which supports your overall message strategy. Our writing services have been applied to news material, speeches, editorials, employee communication, TV and radio scripts and online video messages.
A communication plan is critical in times of crisis. Whether it's a natural disaster, a lawsuit, a corporate restructuring or a workplace event, IMPRESS has proven experience which can help you develop a working crisis communication plan. We also provide emergency assistance with issuing immediate statements, developing positive messages and helping you take control of media information. We are able to provide 24-hour, on-call assistance to help coordinate crisis messages.
Media Consulting & Media Training
Media training and PR consulting by IMPRESS gives you an insider's advantage to communication planning and execution of your message. Our media consulting service ranges from one-on-one interview or image coaching, to interactive staff seminars about dealing with the media and shaping your message.
Eileen Normile Weir
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